NDTV has appointed Rajiv Lulla as the CEO of NDTV MetroNation, the city specific channel for Delhi and NCR expected to launch in September 2007.
In this capacity, Lulla will drive the business of the division, leading its growth and management. Prior to his appointment at NDTV MetroNation, Lulla was senior VP with Nexstar Broadcasting Group, Texas.
Said Lulla on his appointment, "NDTV MetroNation's leadership has put together an impressive team of professionals who clearly demonstrate professional depth, breadth and accomplishments. The foundation is laid and going forward we will now actively leverage rich local content across cities, develop stronger relationships, serving our local audiences and advertisers."
Lulla's career spans from a Research Assistant at Stanford University, to CBS Radio and MTV Networks. He has a business degree in marketing and finance, as well as degrees in chemical, petroleum and process engineering. He has had a diverse professional and academic background having attended the Kellogg, Stanford, Columbia and Harvard Universities in the USA and Indian Institute of Technology – Delhi.