Mullen Lintas wins Cleartrip's creative duties

Online travel brand targets half its transactions from 'Local' services launched last month, in three years

Jul 05, 2016 08:25:00 AM | Article | Campaign India Team

Online travel player Cleartrip has roped in Mullen Lintas to handle its creative duties, post a multi-agency pitch.
The agency's Bengaluru office will handle the business.
In a statement announcing the appointment, Subramanya Sharma, CMO, Cleartrip, said, "Consumers love us for the simple and superlative user experience, and we were looking for a partner to nurture and grow that. Mullen Lintas impressed us with deep consumer insights that they brought to the table, and complemented it with simple and crisp messaging. Also, their understanding of the underlying media RoI immensely helps performance oriented brands like ours get better returns for every dollar spent."
Cleartrip was launched to provide travel bookings online in July 2006. In June 2016, the company launched a 'Local' service on its mobile app covering activities, eat out, events and fitness. The target is to grow 'Local' to contribute 50 per cent of all Cleartrip transactions in three years, the agency statement added.  
Amer Jaleel, chairman and CCO, Mullen Lintas, said, “There was a twinkling of eyes and rubbing of palms and ping-pong of ideas right from the first conversation we had with Cleartrip that somehow told both sides that this was right. The effervescence was two-sided and the energy two-fold, evident in every facet of the partnership we have with Cleartrip.”
Virat Tandon, CEO, Mullen Lintas, added, “Cleartrip is one of the pioneering digital brands of India. Over the years, they have been the first to bring innovations to the online travel business and provide a hassle-free experience to customers. We are very excited to partner Cleartrip and build a strong brand for the future as the Indian traveller looks for richer experiences.”