MRUC, NRSC decide to merge IRS, NRS

MRUC and NRSC have decided to merge the IRS and NRS. IRS is the flagship readership research from MRUC, while NRS is the readership research from NRSC.Sam Balsara (pictured), chairman of the governing council, NRSC and Ashish Bagga, member – governing council, NRSC have been mandated by the NRS Council and G Krishnan, chairman of the governing council, MRUC and Bharat Kapadia, member – board of governors, MRUC have been mandated by MRUC to discuss and finalise the modalities of the merger.