Rajkummar Rao and Traya underline internal health for lasting hair growth

Traya, the India-based health-tech brand known for its holistic and science-backed approach to hair loss, has announced its third collaboration with actor Rajkummar Rao. The ongoing partnership aims to encourage open, informed discussions around hair loss, emotional wellbeing and the importance of sustained adherence to treatment. The brand continues to promote its core belief that lasting hair regrowth depends on identifying and treating internal health issues rather than relying solely on surface-level solutions.

The latest campaign film reiterates Traya’s view that hair loss is primarily an internal concern, and that even a hair transplant cannot guarantee permanence without addressing underlying health factors. The narrative focuses on a common confusion faced by individuals after undergoing a transplant, highlighting the gap between cosmetic procedures and long-term hair health. The film presents this through a straightforward storyline featuring a man who feels relieved and confident following his recent transplant. His optimism is interrupted by Rao, who delivers a sharp reminder: “Transplant ke baad bhi baal ho sakte hai zero, kyuki hair loss andar ka problem hai.” The message positions hair loss as an internal health challenge that cannot be resolved through superficial fixes alone.

Rao stated that he values his continued association with the brand. He said, “I love collaborating with Traya, the insights they bring and myths they break through their ads is simply amazing. I enjoy working with brands who add value to people’s lives and Traya for me embodies that philosophy. I’m glad to be part of a campaign that brings such clarity and honesty to something so personal.” His involvement is used to underline the brand’s focus on transparent communication and relatable insights for audiences navigating hair loss.

Saloni Anand, co-founder of Traya, emphasised the brand’s intent to steer the conversation towards internal health as the foundation for meaningful, sustainable results. She said, “Traya has been leading the hair loss narrative with deeper health conversations, highlighting what really matters: internal health! With this campaign we want to bring the focus back on how fixing internal health is the only resolution to getting long term sustainable results, not the quick fixes, not the hair transplants but looking deep inside and fixing the internal root cause for long lasting results.” Anand added that working with Rao again helps strengthen the brand’s communication, noting that the shared values between the actor and Traya make the association effective and relatable.

Built on insight and designed with a clean, emotionally grounded storyline, the new campaign reinforces Traya’s positioning within the hair loss category. The film is currently available in Hindi, Marathi and Gujarati, with versions in Bengali and Odiya to follow. The campaign supports Traya’s broader intention to reframe the hair loss conversation by focusing on long-term internal transformation instead of temporary external fixes.