Warner Music India and Rthyms.Life partner to scale global sound

Warner Music India has entered a strategic partnership with Rthyms.Life, a creator-first music ecosystem designed to give artists greater control over their work and careers. The collaboration seeks to amplify distinctive Indian sounds globally, combining Rthyms.Life’s artist-centric model with Warner Music India’s international distribution capabilities.

Rthyms.Life positions itself as a transparent, full-stack platform where creators oversee every part of their professional journey. This includes cross collaborations, studio sessions, bookings and long-term career management. The platform is supported by a collective of artists shaping India’s evolving global music identity. This group includes Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa and Siroyi. Their involvement underscores Rthyms.Life’s aim to build an ecosystem that supports independent expression while driving commercial opportunity.

Through the alliance, Warner Music India will offer streamlined global distribution, using its established network to help artists scale on both international and domestic charts. The partnership is intended to create a structure in which Indian creators can compete on a global level while maintaining control over their artistic output.

Jay Mehta, managing director, Warner Music India & SAARC, said, “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem. This also aligns with Warner Music India’s ethos of creating a 360 ecosystem for artists. This collaboration will help the Rthyms team and their artists reach their full global potential.” Mehta’s comments highlight the alignment between the two companies’ approaches to artist development and industry innovation.

Gurjot Singh, co-founder of Rthyms.Life, said, “Rthyms.Life is where artists own their journey. Together with Warner Music India, we’re turning authenticity into global anthems, giving every creator charts, fans, and respect worldwide.” His remarks reflect the company’s focus on fostering ownership and transparent growth opportunities for creators.

Akshit Lahoria, co-founder of Rthyms.Life, added that the platform was built on the belief that creativity should be enabled rather than restricted. He said, “Rthyms.Life was built on a simple belief - that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership with Warner Music India marks a new chapter in that mission. Together, we’re enabling creators to turn their stories into global sounds, ensuring their art travels farther, louder, and with the respect it truly deserves.”

Headquartered in India and Dubai, Rthyms.Life combines artist development, marketing support and audience-building tools to redefine how music is created and consumed. The collaboration with Warner Music India aims to support artists shaping a new independent sound that is culturally rooted, globally relevant and creatively unrestricted. Together, the two organisations intend to build pathways that expand the global footprint of Indian music while strengthening the creative autonomy of the artists behind it.