Marketing In-Depth
Vinita Bhatia
Sep 08, 2025

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

Lara Balsara Vajifdar, executive director of Madison World with HiveMinds’ chief executive officer Deepti Bhadauria alongside Madison World’s chairman Sam Balsara, HiveMinds founder Jyothirmayee JT and Ajit Varghese, Madison Media’s newly appointed partner and group CEO.

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