Marketing In-Depth
Vinita Bhatia
3 hours ago

Madison Media folds HiveMinds fully into its playbook

The agency bets on integrating brand and performance marketing, but must navigate pricing pressure, talent scarcity and commoditisation risks.

Lara Balsara Vajifdar, executive director of Madison World with HiveMinds’ chief executive officer Deepti Bhadauria alongside Madison World’s chairman Sam Balsara, HiveMinds founder Jyothirmayee JT and Ajit Varghese, Madison Media’s newly appointed partner and group CEO.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Adobe launches ad making tool for small businesses

4 Adobe launches ad making tool for small businesses

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Festive ad rush puts Amazon’s new tools to test

7 Festive ad rush puts Amazon’s new tools to test

Spotify tunes up for programmatic advertising push

8 Spotify tunes up for programmatic advertising push

GST simplification raises stakes for festive marketers

9 GST simplification raises stakes for festive marketers

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Madison Media exits Sri Lanka
Media
Mar 30, 2021
Campaign India Team

Madison Media exits Sri Lanka

WPP acquires remaining stake in MediaCom from Lara Balsara Vajifdar and Sam Balsara
Advertising
Oct 07, 2022
Campaign India Team

WPP acquires remaining stake in MediaCom from Lara ...

Admatazz invests in ScaleSale to deepen performance marketing play
Advertising
Aug 12, 2025
Campaign India Team

Admatazz invests in ScaleSale to deepen performance ...

Are you over-invested in performance marketing? Think again
Marketing
Apr 14, 2025
Prady Kumaar

Are you over-invested in performance marketing? ...

Just Published

Moves and wins: Week of 8 September
Advertising
3 hours ago
Campaign India Team

Moves and wins: Week of 8 September

Our weekly roundup of the latest appointments and account wins from Publicis, iCubesWire Films, GalaxEye, and many more.

Nike flips the script: From action to intention
Advertising
4 hours ago
Campaign India Team

Nike flips the script: From action to intention

The brand’s latest campaign questions perfection, urging Gen Z athletes to embrace showing up over winning, in a timely cultural pivot.

Agencies risk running faster in the wrong direction
Opinion
4 hours ago
Sameer Sankhe

Agencies risk running faster in the wrong direction

From BlackBerry to Kodak, efficiency without direction has toppled giants. For agencies, survival now depends on velocity, not speed.

India’s ad market shifts, without a clear winner
Advertising
4 hours ago
Campaign India Team

India’s ad market shifts, without a clear winner

From TV’s mass reach to digital’s automation surge, the mid-year data shows marketers diversifying spend instead of converging.