Campaign India Team
Oct 07, 2022

WPP acquires remaining stake in MediaCom from Lara Balsara Vajifdar and Sam Balsara

The WPP and Balsara family partnership began in 2008

WPP acquires remaining stake in MediaCom from Lara Balsara Vajifdar and Sam Balsara
WPP has announced that it has acquired the remaining 26% stake in MediaCom from Sam Balsara and Lara Balsara Vajifdar.
 
WPP had first invested in MediaCom in 2008. Sam Balsara and his family held a controlling stake in the agency till 2017. In 2017, WPP acquired a total of 74% of MediaCom to become a majority stakeholder
 
Nick Lawson, global CEO, MediaCom, said, “It has been a pleasure working with Sam Balsara and Lara Balsara as we grew this successful business in India. We will build on that legacy to deliver the agency model our clients want for the future - founded on brilliant strategy and brand-building capabilities, with pioneering digital expertise running throughout.”
 
Sam Balsara said, “This innovative partnership we invested in nearly 15 years ago, has been a great success for all parties. It has established MediaCom in India as a fast-growing and highly respected agency by advertisers.”
 
On 26 April 2022, WPP announced that global agencies MediaCom and Essence would merge to form EssenceMediacom
Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.