Modenik Lifestyle appoints Utkarsh Thakur as head - marketing

Modenik Lifestyle has announced the appointment of Utkarsh Thakur as head - marketing for its men's range of apparel. Modenik Lifestyle is the entity formed post the merger of Dixcy Textiles and Gokaldas Intimatewear (parent company of brand Enamor).

 

Thakur has moved from Titan, where he was head of the e-commerce, watches and wearables vertical. 

 

The company has also appointed Suryanarayana GV as the chief information officer. 

 

Sunil Sethi, executive chairman, Modenik Lifestyle, said, “We are pleased to welcome both Suryanarayana and Utkarsh to our management team. Their joining comes at a pivotal moment in our journey as we aim to accelerate our growth into a sustainable and collaborative ecosystem. Utkarsh has a wide array of experience in the consumer marketing domain, making him an invaluable asset to our leadership team.”

 

In a career spanning more than two decades, Thakur has also worked with Group M and the Bennett Coleman and Co group. 

 

He said, “I am excited to join the talented team at Modenik and work towards realising the ambition of making our brands the preferred choice in essential clothing. We have strong brands that can leverage the opportunity in the essential wear segment to deliver significant growth – my team and I are committed to making this happen through consumer-driven marketing.”