Mindshare ropes in John Thangaraj as head of strategy for North

Mindshare has announced the appointment of John Thangaraj as head of strategy for North India. He will be responsible for strategy on the agency’s Delhi clients.

In his last assignment, he was VP - strategic planning at Lowe.

Alok Sinha, leader - strategy (South Asia), said, “We are glad to welcome John to Mindshare and the extended GroupM family. He’s got category and industry experience, and is a great team leader. I am confident he will be able to lead the strategy division to even greater heights.”

Ravi Rao, leader - South Asia, Mindshare, said, “I am pleased to welcome John. He has the combination between being imaginative, strategic and entrepreneurial that our strategy community and clients need."

Thangaraj added, “I have a strong belief in the fact that 'advertising' as is currently practiced in India does not have a shelf life of more than a decade (at the very most). Consumption of information and entertainment is rapidly moving screens and I feel that Mindshare is on the cutting edge of optimising and leveraging this. 'Digital' has become a buzz word we all love to throw around, and I am looking to Mindshare to help me make the journey from 'thinking about digital' to 'thinking digitally'.”

He has over 12 years of experience. Prior to Lowe, he has worked at Adidas, Quantum and Rediffusion Y&R.