Hashtag Orange names Dr Anirban Chaudhuri chief strategy officer

Hashtag Orange has appointed Dr Anirban Chaudhuri as chief strategy officer, reinforcing its focus on advancing strategic thinking within the integrated marketing landscape. The agency, which positions itself around the modern brand–consumer relationship, views the appointment as a step towards deepening its capabilities in a market shaped by rapid shifts in consumer behaviour and media dynamics.

Chaudhuri brings more than 26 years of experience across brand strategy, integrated marketing communications, media investment, market research and financial-sector insight. His multidisciplinary background aligns with the agency’s aim of delivering holistic growth solutions for clients navigating increasingly complex environments.

The agency stated that Chaudhuri’s strategic expertise will support its innovation agenda and help sharpen its competitive edge. His remit includes providing foresight to anticipate market movements and identifying opportunities for clients across categories.

Leadership at Hashtag Orange noted that Chaudhuri’s appointment supports the agency’s long-term vision and reflects the need for continuous evolution in integrated marketing. They emphasised the value of his experience in guiding the next phase of organisational growth.

Chaudhuri said that integrated marketing demands more than channel coordination; it requires the ability to read market developments and to build resilient, future-ready strategies. He added that he looks forward to strengthening the agency’s strategic frameworks to ensure clients possess the clarity and preparedness needed to operate in competitive and evolving markets.