
The shortlists for the first edition of the Media360 India Awards have been announced.
The jury for round one of judging consisted of:
- Himani Kapadia, ex-CEO, Digitas India
- Nimish Dwivedi, business director - cards, FE Credit Vietnam and author of the best-selling book, "Marketing Chronicles".
- Ritu Mittal, country marketing manager, Vicks - P&G
- Sanjay Gupta, ex-CMO, Uber India (moved to a role in the USA and Canada with Uber)
- Saumitra Prasad, CMO, Kokuyo Camlin
- Soumen Das, senior manager, marketing and visual merchandising, Skechers
- Vineet Sodhani, CEO, Spatial Access
Winners will be announced on 19 March 2019 in Mumbai. The awards night will follow the Media360 Summit, which is expected to be attended by the finest minds of the media and marketing world.
Category | Entry title | Entrant agency/company | Brand |
Best International Strategy | Title Sponsorship -Hero Nidahas Trophy | ITW Consulting Pvt. Ltd | Hero India |
Best International Strategy | Royal Stag ICC World Cup -It Starts With You! | ITW Consulting Pvt. Ltd | Royal Stag |
Best International Strategy | Skoda "Peace of Mind" | ITW Consulting Pvt. Ltd | Skoda Auto |
Best International Strategy | #InLOVEwithSWITZERLAND | iProspect | Switzerland Tourism |
Best International Strategy | DBS iWealth Campaign | Performics.Resultrix | DBS Bank |
Best Social Strategy | #LGFridgeJeeto | Arena Media | LG Refrigerator |
Best Social Strategy | Filmykaant - India's first Artificial Intelligence NLP Hinglish Facebook Chatbot | Tonic Worldwide | Sony MAX |
Best Social Strategy | Zee Bollywood - Channel Launch Social Media Campaign | Zee entertainment Enterprises Limited | Zee Bollywood |
Best Social Strategy | Know the reason for extreme heat this summer! #WhoIsSuraj | Havas Media India Pvt Ltd | Havas Worldwide India |
Best Social Strategy | Bosch Power Pose | Digitas - TLG India Pvt Ltd. | Bosch |
Best Social Strategy | Khushiyon ka Upgrade | iProspect | YES Bank |
Best Social Strategy | Daaduji | Viacom18 Media Pvt. Ltd | Nick India |
Best Social Strategy | Liar Mirror | Performics.Resultrix | HDFC LIFE |
Best Social Strategy | The Memory Project | Performics.Resultrix | HDFC LIFE |
Best Social Strategy | The Times of India - Flirt with Your City | Bennett Coleman & Co. Ltd | The Times of India |
Best Social Strategy | Zee Cinema - Dhadak - #ZingaatWorkout Challenge | Zee Entertainment Enterprises Limited | Zee Cinema |
Best Use of Experiential | How to Bring Ideas to life in real time? | Tonic Worldwide | Aditya Birla Group |
Best Use of Experiential | The Responsible Smart Mirror | Tonic Worldwide | Liva Fluid Fashion |
Best Use of Experiential | Dance Deewane Energy Dance Floors | Viacom 18 Media Pvt ltd. | Colors |
Best Use of Experiential | India's Got Talent Season 8 | Viacom 18 Media Pvt ltd. | Colors |
Best Use of Experiential | Formula E Augmented Reality Experience - Auto Expo 2018 | Mahindra Rise | Mahindra Racing |
Best Use of Experiential | Experience Formula E in 360 | Mahindra Rise | Mahindra Racing |
Best Use of Experiential | Blue Planet II - Indian TV Premiere | Sony BBC Earth - MSM Worldwide Factual Media Pvt. Ltd. | Sony BBC Earth |
Best Use of Experiential | Brand Activation - Nissan Micra: The Street Smart Sensation | Adsyndicate Services PVT. LTD. | Nissan Motor India Private Limited |
Best use of Media (EDM) | Driving results through Email Marketing Strategy for Max Bupa | Columbus India (Dentsu Aegis Network Company) | Max Bupa Health Insurance |
Best use of Media (EDM) | How Kotak Securities activated 50% of their customer base and 71% of them traded | Netcore Solutions Pvt. Ltd. | Kotak Securities |
Best use of Media (EDM) | Swiggy’s Email Marketing Campaign Sets a New Record with 7% CTR on a User base of Millions | Netcore Solutions Pvt. Ltd. | Swiggy.com |
Best use of Media (Mobile - Image) | Experience Formula E in 360 | Mahindra Rise | Mahindra Racing |
Best use of Media (Mobile - Text) | Filmykaant - India's first Artificial Intelligence NLP Hinglish Chatbot | Tonic Worldwide | Sony MAX |
Best use of Media (Mobile - Voice) | YES BANK Higher Saving on Saving Account | mCanvas Advertising Pvt. Ltd. | YES BANK |
Best use of Media (Mobile - Voice) | How JetPrivilege is changing the way its members and prospects are using the mobile device | JetPrivilege | JetPrivilege |
Best use of Media (Mobile Apps - English) | Bollywood ka PHD | Tonic Worldwide | Sony MAX |
Best use of Media (Mobile Apps - English) | Filmykaant - India's first AI Natural language processing (NLP) Facebook Messenger chatbot | Tonic Worldwide | Sony MAX |
Best use of Media (Mobile Apps - English) | Sony Liv | Social Kinnect | Sony Liv |
Best use of Media (Mobile Apps - English) | Converting cricket score checkers to active streamers on Hotstar | Performics.Resultrix | Hotstar |
Best use of Media (Outdoor - Digital) | Zee Cinema - Dhadak - Outdoor Innovation | Zee Entertainment Enterprises Limited | Zee Cinema |
Best use of Media (Print News Paper - Regional) | Savlon Braille | VRL Media Ltd (VIJAYAVANI) | Savlon India |
Best use of Media (Radio - Hindi) | Saregama Carvaan Diwali #ShorYaSangeet | Lodestar | Carvaan |
Best use of Media (Sponsorship - Events) | When Music & Skoda came together | Omnicom Media Group India Pvt. Ltd. | Škoda Auto |
Best use of Media (TV Entertainment Channel - English) | S-Cross: Great Escape | dentsu X India | S-Cross |
Best use of Media (TV Entertainment Channel - Hindi) | MTV Woofer - India’s First Television Music Show For Stressed-out Dogs | Tonic Worldwide | MTV India |
Best use of Media (Website - English) | Cool Currency : World's first virtual currency for Millennials | Tonic Worldwide | Flying Machine |
Best use of Media (Website - English) | Driven by Design | Mahindra Rise | Mahindra Racing |
Best use of Media (Website - English) | 10 Years of mobiquity Money: A Decade of Transforming Lives | FrogIdeas | Mahindra Comviva |
Branded Content | Filmykaant - India's first Artificial Intelligence NLP Hinglish Facebook Chatbot | Tonic Worldwide | Sony MAX |
Branded Content | Dream in Kohler | Havas Media India Pvt Ltd | Kohler India |
Branded Content | #DonateAWall | Social Kinnect | Asian Paints |
Branded Content | Look Good, Do Good | iProspect | Raymond |
Branded Content | #InLOVEwithSWITZERLAND | iProspect | Switzerland Tourism |
Branded Content | Mutual Funds Sahi Hai | iProspect | AMFI |
Branded Content | Engaging top funnel users with Blog Content | Columbus India (Dentsu Aegis Network Company) | Max Bupa Health Insurance |
Branded Content | Isse Apni hi Gaadi Samjho | Performics.Resultrix | Uber India |
Branded Content | Proud Fathers For Daughters - Season 5 | We RISE for Education | Mahindra Rise | Mahindra Rise |
Branded Content | Araku Valley Rises with Project Hariyali | Mahindra Rise | Mahindra Rise |
Branded Content | #RiseAgainstClimateChange | Mahindra Rise | Mahindra Rise |
Branded Content | Lifetime Warranty | Whyness Communications Pvt Ltd | Carlton |
Branded Content | The Times of India - Flirt with Your City | Bennett Coleman & Co. Ltd | The Times of India |
Content Strategy | Badhaai Ho Social Media Management | thesmallbigidea | Badhaai Ho |
Content Strategy | Cool Currency : World's first virtual currency for Millennials | Tonic Worldwide | Flying Machine |
Content Strategy | MTV Woofer - Unique Content Solution For Stressed-out Dogs | Tonic Worldwide | MTV India |
Content Strategy | Dell Aarambh | Dell | Dell |
Content Strategy | #InLOVEwithSWITZERLAND | iProspect | Switzerland Tourism |
Content Strategy | #MarchToInvest | iProspect | AMFI |
Content Strategy | Mutual Funds Sahi Hai | iProspect | AMFI |
Content Strategy | People Who Rise | Mahindra Rise | Mahindra Rise |
Content Strategy | Isse Apni hi Gaadi Samjho | Performics.Resultrix | Uber India |
Content Strategy | Times Now | C Com Enterprises | Times Now |
Content Strategy | The Times of India - Flirt with Your City | Bennett Coleman & Co. Ltd | The Times of India |
Insight & Innovation Categories - Best Use of Insight | #IndiaEthnicWeek | Manyavar | Manyavar |
Insight & Innovation Categories - Best Use of Insight | Swiggy Lightning Fast Delivery | ITW Consulting Pvt. Ltd | Swiggy |
Insight & Innovation Categories - Best Use of Insight | Skoda Local Campaign | Omnicom Media Group India Pvt. Ltd. | Skoda Auto India |
Insight & Innovation Categories - Best Use of Insight | 3 Minute TATA ACE | Havas Media India Pvt Ltd | TATA ACE Gold |
Insight & Innovation Categories - Best Use of Insight | #LadkiHaathSeNikalJaayegi | Mahindra Rise | Mahindra Rise |
Insight & Innovation Categories - Best Use of Insight | Bonus miles Airline Activation campaign | JetPrivilege | JetPrivilege |
Insight & Innovation Categories - Best Use of Insight | #FaceThePace | Reliance General Insurance Company Ltd | Reliance General Insurance |
Insight & Innovation Categories - Creative Idea | #ShowerDecision | BBDO India | Racold |
Insight & Innovation Categories - Creative Idea | MTV Woofer - India’s First Television Music Show For Stressed-out Dogs | Tonic Worldwide | MTV India |
Insight & Innovation Categories - Creative Idea | Citi Festive Campaign | Starcom Convonix, A Publicis Media Company | Citi Cards |
Insight & Innovation Categories - Creative Idea | Dell Anti Rote Day | Gozoop Online Pvt. Ltd | Dell |
Insight & Innovation Categories - Creative Idea | Wardwiz Innovative 3rd Umpire branding during Asia Cup Cricket 2018 | ITW Consulting Pvt. Ltd | Wardwiz Antivirus |
Insight & Innovation Categories - Creative Idea | Swiggy Lightning Fast Delivery | ITW Consulting Pvt. Ltd | Swiggy |
Insight & Innovation Categories - Creative Idea | Robo 2.0 Movie Integration for 4&6 counter and scorecard during India v Australia T20 | ITW Consulting Pvt. Ltd | 2.0 Movie |
Insight & Innovation Categories - Creative Idea | FIFA Campaign | iProspect | Crizal |
Insight & Innovation Categories - Creative Idea | Experience Formula E in 360 | Mahindra Rise | Mahindra Racing |
Insight & Innovation Categories - Creative Idea | #InLOVEwithSWITZERLAND | iProspect | Switzerland Tourism |
Insight & Innovation Categories - Creative Idea | Mutual Funds Sahi Hai | iProspect | AMFI |
Insight & Innovation Categories - Creative Idea | Pashupati TMT - Sleep peacefully | V-chitra Pvt Ltd | Pashupati TMT |
Insight & Innovation Categories - Creative Idea | Blue Planet II - Indian TV Premiere | Sony BBC Earth - MSM Worldwide Factual Media Pvt. Ltd. | Sony BBC Earth |
Insight & Innovation Categories - Creative Idea | Brand Activation - Nissan Micra: The Street Smart Sensation | Adsyndicate Services PVT. LTD. | Nissan Motor India Private Limited |
Insight & Innovation Categories - Product Innovation - Media Agency | Max Life Chasing The Holy Grail in Digital Marketing | Columbus India (Dentsu Aegis Network Company) | Max Life |
Insight & Innovation Categories - Product Innovation - Media Agency | IPL Fantasy League | ITW Consulting Pvt. Ltd | Indian Premier League |
Insight & Innovation Categories - Product Innovation - Media Owner | Red Label Awareness Campaign | VRL Media Ltd (VIJAYAVANI) | Red Label |
Insight & Innovation Categories - Total Communications Campaign | Rising Star Season 2 | Viacom 18 Media Pvt ltd. | Colors |
Insight & Innovation Categories - Total Communications Campaign | Saregama Carvaan Diwali #ShorYaSangeet | Lodestar | Carvaan |
Insight & Innovation Categories - Total Communications Campaign | Mahindra Racing at Auto Expo 2018 | Mahindra Rise | Mahindra Racing |
Insight & Innovation Categories - Total Communications Campaign | #InLOVEwithSWITZERLAND | iProspect | Switzerland Tourism |
Insight & Innovation Categories - Total Communications Campaign | Fill Karo, Fly Karo | JetPrivilege | JetPrivilege |
Insight & Innovation Categories - Total Communications Campaign | The Memory Project | Performics.Resultrix | HDFC LIFE |
Insight & Innovation Categories - Total Communications Campaign | The Times of India - Flirt with Your City | Bennett Coleman & Co. Ltd | The Times of India |
Media Owner Commercial Team of the Year | Across Tournaments | ITW Consulting Pvt. Ltd | Sony India Television |
Media Owner Commercial Team of the Year | Nidahas Trophy | ITW Consulting Pvt. Ltd | Nidahas Trophy |
Media Partnerships | ITW Sony On Air Innovations | ITW Consulting Pvt. Ltd | Sony India Television |
Media Partnerships | Experience Formula E in 360 | Mahindra Rise | Mahindra Racing |
Media Partnerships | How NesPlus displaced Kellogg's from Amazon in a Day | Performics.Resultrix | NesPlus |
Media Partnerships | Blue Planet II - Indian TV Premiere | Sony BBC Earth - MSM Worldwide Factual Media Pvt. Ltd. | Sony BBC Earth |
Media Partnerships | Mirzapur | SoCheers Infotech Pvt Ltd. | Mirzapur |
Product Sector Categories (Automotive) | Isse Apni hi Gaadi Samjho | Performics.Resultrix | Uber India |
Product Sector Categories (Banks & Financial Services) | Max Life Chasing The Holy Grail in Digital Marketing | Columbus India (Dentsu Aegis Network Company) | Max Life |
Product Sector Categories (Banks & Financial Services) | Making Digital Work in B2B Environment | Columbus India (Dentsu Aegis Network Company) | Max Life |
Product Sector Categories (Banks & Financial Services) | Mutual Funds Sahi Hai | dentsu X matrix | Association of Mutual Funds in India |
Product Sector Categories (Banks & Financial Services) | Think Equity. Think Motilal Oswal | Motilal Oswal Financial Services Limited | Motilal Oswal Financial Services |
Product Sector Categories (Fashion & Beauty) | Cool Currency : World's first virtual currency for Millennials | Tonic Worldwide | Flying Machine |
Product Sector Categories (FMCG) | When Nutralite enabled users to become sous chefs to Sanjeev Kapoor | Tonic Worldwide | Nutralite |
Product Sector Categories (FMCG) | Delivering a well-cooked dish | Columbus India (Dentsu Aegis Network Company) | Behrouz Biryani |
Product Sector Categories (FMCG) | Fortune's Innovative Marketing of CSR Campaign 'SuPoshan' Achieved Success | Adani Wilmar Limited | Fortune |
Product Sector Categories (Media & Entertainment) | Filmykaant - India's first Artificial Intelligence NLP Hinglish Chatbot | Tonic Worldwide | Sony MAX |
Product Sector Categories (Media & Entertainment) | Handmaid's Tale launch | Sony Pictures Networks Pvt Ltd | AXN India |
Product Sector Categories (Media & Entertainment) | Blue Planet II - Indian TV Premiere | Sony BBC Earth - MSM Worldwide Factual Media Pvt. Ltd. | Sony BBC Earth |
Product Sector Categories (Media & Entertainment) | Dainik Bhaskar – Declaring the capture of Bihar’s newspaper market | Dainik Bhaskar Group | Dainik Bhaskar |
Product Sector Categories (Media & Entertainment) | Comicstaan | SoCheers Infotech Pvt Ltd. | Comicstaan |
Product Sector Categories (Public Sector & Charities) | Vibha TVC | thesmallbigidea | Vibha |
Product Sector Categories (Real Estate) | Wise City | The Wadhwa Group | Wadhwa Wise City |
Product Sector Categories (Retail - Offline) | Re-building Trust through testimonials : Kalyan 100th Store campaign | Motivator | Kalyan Corporate |
Product Sector Categories (Telecom) | #ProudlyIndian Campaign | Lava International Ltd. | Lava Mobiles |
Product Sector Categories (Travel & Leisure) | #InLOVEwithSWITZERLAND | iProspect | Switzerland Tourism |
Product Sector Categories (Travel & Leisure) | UnDiscover Australia | Tourism Australia | Tourism Australia |
Product Sector Categories (Travel & Leisure) | Incredible India | CNN International Commercial | Incredible India |
The CRM & Media Award | Colors Golden Petal Club | Viacom 18 Media Pvt ltd. | Colors |
The CRM & Media Award | Use of CRM to drive performance for Canara HSBC OBC Life Insurance | Columbus India (Dentsu Aegis Network Company) | Canara HSBC OBC Life Insurance |
The CRM & Media Award | Fly for Free using your JPMiles | JetPrivilege | JetPrivilege |
The CRM & Media Award | CRM & Media awards – targeted campaigns across email, SMS, digital, DM to drive cross category activations | JetPrivilege | JetPrivilege |