The latest All India results revealed by TAM Sports: (TG:CS 4+;TVR %)
a) Final - India vs Sri Lanka - 23.21
b) Semi Final 1 - New Zealand vs Sri Lanka - 4.32
Semi Final 2 - India vs Pakistan - 20.98
c) Overall Tournament Ratings
WC 2007: 2.02
WC 2011: 3.83
Now, there’s a new bogeyman -- fatigue. Armchair experts have been making loud noises suggesting that IPL 4 would be under pressure because India has had too much cricket, and MEC’s IPL 4 study says that these ‘experts’ will be wrong.
- With the number of matches increasing from 54 to 70 in Season 4, the overall league matches average likely to drop to a TVR of 5.0, which is a marginal 4% drop.
- The World Cup and India’s performance have only positively impacted IPL with 28% nett increase in interest.
- MI, CSK and KKR remain the Top 3 favorites and the average ratings of these teams will be the highest.
- IPL continues to kindle interest, with only 10% citing fatigue
- People claim they will watch more – both in stadia and on TV
- Average of 18 matches were watched by each person on TV in ’10.
- 16% went to the stadium for a match
- 38% watched the IPL bidding Live on TV
- Team and Player popularity the strongest factors for support
- Mumbai Indians, Chennai Superkings and Kolkatta Knight Riders are the only 3 teams with increasing support base
- Sachin is god of IPL too
- ~10% people know that IPL likely to be screened on mobile, in cinemas. But, everyone wants to watch in the comfort of home
- DLF, Vodafone, Hero Honda the top 3 associated brands
- Sponsors who have stayed the course have gained with increasing sponsorship awareness.
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