mec
Essence opens four new APAC offices
WPP agency extends its regional footprint in Australia, India and Indonesia.
Roopam Garg joins dentsu X as chief client officer
Moves from MEC where he was head national new business development and GM-North
WPP unveils Wavemaker as name of merged MEC-Maxus agency
Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree
'NewCo' will scrap regional offices: Castree
Ajit Varghese, Maxus' APAC CEO gets a new global role in London; new GroupM company name will not begin with ‘M’
Making sense of Vivo's Rs 2,199 crore bid for the IPL
We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI
No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn
No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.
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