mec

Jan 31, 2018

Essence opens four new APAC offices

WPP agency extends its regional footprint in Australia, India and Indonesia.

Sep 11, 2017

Roopam Garg joins dentsu X as chief client officer

Moves from MEC where he was head national new business development and GM-North

Sep 06, 2017

WPP unveils Wavemaker as name of merged MEC-Maxus agency

Wavemaker is "a real word", "memorable" and "easy to pronounce and spell" and the company’s logo, WM, "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM, said global CEO, Tim Castree

Aug 11, 2017

'NewCo' will scrap regional offices: Castree

Ajit Varghese, Maxus' APAC CEO gets a new global role in London; new GroupM company name will not begin with ‘M’

Jul 03, 2017

Making sense of Vivo's Rs 2,199 crore bid for the IPL

We speak to experts to figure whether Vivo's bid for the IPL title sponsorship makes sense in terms of RoI

Jun 27, 2017

No-one is feeling comfortable in media agencies, MEC and Maxus chiefs warn

No-one in global media agencies is feeling comfortable and every company needs to think about transforming itself, the bosses of MEC and Maxus have said in a joint interview.