Deepankar Das

Death by feedback: Why creative work keeps getting blunted
Opinion
Jul 14, 2025
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Razorpay hands over the mic, not the message

2 Razorpay hands over the mic, not the message

Harshhik S Suraiya of Vanilla Films launches Studio Zuno

3 Harshhik S Suraiya of Vanilla Films launches Studio Zuno

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Why India’s smartest marketers are blurring category lines

5 Why India’s smartest marketers are blurring category lines

Amazon disappears from Google Shopping ads

6 Amazon disappears from Google Shopping ads

"AI is not eating your lunch; AI is your lunch"

7 "AI is not eating your lunch; AI is your lunch"

The quiet power of Gen X is loud enough

8 The quiet power of Gen X is loud enough

Alap Ghosh joins Assembly as the global media agency’s first CEO of India

9 Alap Ghosh joins Assembly as the global media agency’s first CEO of India

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals