Advertising Research and Rankings
Campaign India Team
13 hours ago

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.

63% of Indian CMOs agree that gen AI’s real value lies in proprietary data, is a missed opportunity of massive proportions.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

2 Kia's Sonet embarks on a journey of uncharted thrill

WPP's 'pretty grim' profit warning: stock market analysts react

3 WPP's 'pretty grim' profit warning: stock market analysts react

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

4 Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)

Googlies on Google: A curiosity-driven game for search

5 Googlies on Google: A curiosity-driven game for search

Scroll-stopping or scroll-past? The 2.5-second ad dilemma

6 Scroll-stopping or scroll-past? The 2.5-second ad dilemma

WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

7 WPP has appointed Cindy Rose, a senior Microsoft executive, to replace Mark Read as chief executive

Moves and Wins: Week of 30 June

8 Moves and Wins: Week of 30 June

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US
Digital
Jul 03, 2024
Campaign India Team

HCLTech and IBM launch generative AI Centers of ...

IBM lays off comms and marketing staff
Media
Mar 14, 2024
Brandon Doerrer

IBM lays off comms and marketing staff

Artificial intelligence was the most written about technology in 2021
Digital
Dec 30, 2021
Campaign India Team

Artificial intelligence was the most written about ...

IBM suspends advertising on X (Twitter) after ads appear next to Nazi posts
Digital
Nov 20, 2023
Staff Reporters

IBM suspends advertising on X (Twitter) after ads ...

Just Published

Two sides of the bed: Insured versus uninsured
Advertising
13 hours ago
Campaign India Team

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

Death by feedback: Why creative work keeps getting blunted
Opinion
13 hours ago
Deepankar Das

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

Brands, bots and the battle for trust: What Linda Yaccarino's exit means for X
Advertising
14 hours ago
Vinita Bhatia

Brands, bots and the battle for trust: What Linda ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less like a media network and more like a volatile AI lab.