Awards Partner Content
Mitaksh Jain
3 days ago

Tech as the new creative calculus: Rethinking advertising in the age of AI

India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.

(left to right): Vinita Bhatia, editor of Campaign India with Vishal Sagar, director, brand and creative strategy of PocketFM, Jayesh Pandey, managing director, Global Network Accenture Song, Vanita Rathore, senior director for global ad sales at Truecaller and Niraj Ruparel, creative tech lead at WPP.

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