GroupM agency Maxus has announced the appointment of Vidur Patney as national director experiential marketing and Pooja Verma as head of Maxus ESP respectively.
These positions were earlier handled by Shashank Gawade (experiental) and Shailja Saraswathy (ESP). Saraswathy has moved to a regional role while Gawade is not with the company currently, informed an agency spokesperson.
Patney joins Maxus from Globox Media, an experiential marketing company he co-founded. In a career spanning 18 years, he has also worked with Dentsu Communications, Encompass Events, and 212 Traders.
In her last assignment, Verma was director of marketing and communication for Make-A-Wish based in Singapore. She has also worked with Disney and BASF, besides being an independent consultant in the space of content.
On the new appointments, Kartik Sharma, MD, Maxus South Asia, said, "The appointments of Vidur Patney and Pooja Verma reflect Maxus’ commitment to attracting the best and brightest talent to our agency. They both are reliable leaders with robust backgrounds in experiential marketing and content marketing respectively. Both of them will fit very well within our strongly established client-driven culture and marketing culture and we are sure they will achieve even higher success with Maxus.”
Patney said, “The media landscape is possibly at its most dynamic state today. It’s a time of rapid and big changes. With the vision that Maxus has, and the kind of work that they do, my decision making became that much easier. Maxus is going from strength to strength; I’m excited to be a part of this growth oriented organisation and being present while we achieve greater heights of success."
Verma said, “Maxus ESP is in a unique position to tell our clients’ stories through differentiated content and associations with leading entertainment, sports and live properties. As Maxus ESP gears up to the next level, I am privileged to lead this award-winning team in its mission. I look forward to utilising all that I have learnt working with multinational brands in enabling the team to build an imaginative and successful body work for our clients.”