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Max New York Life Insurance has announced the appointment of Amitabh Bachchan as the brand ambassador for Max Vijay. Max Vijay looks at providing financial inclusion to the underprivileged masses.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.