DDB Mudra Group has announced a re-alignment of its media, OOH, experiential and retail businesses under the DDB MudraMax brand.
The move follows the exit of ED, DDB Mudra Group and president, DDB MudraMax Mandeep Malhotra, who ran the OOH, experiential and retail businesses.
As part of the re-alignment, Sathyamurthy Namakkal, currently executive director, DDB Mudra Group and president, DDB MudraMax Media (including digital), will also take charge of the DDB MudraMax OOH business.
Aneil Deepak, currently executive director, DDB Mudra Group and head of ideas, DDB MudraMax, will take charge of the DDB MudraMax experiential business as well.
Sameer Mehta, head of business and operations, TracyLocke, will take independent charge of the business and will now report directly to Madhukar Kamath, group CEO and MD, DDB Mudra Group.
On the restructuring, Madhukar Kamath, group CEO and MD, DDB Mudra Group, said, “Partnering our clients in solving their business challenges and rewarding top performers in the group have always been top priority for us. Re-aligning the DDB MudraMax business helps us achieve both these objectives. We will also see several young and deserving talent in the group grow into positions of responsibility aligned to our constant endeavour of building an agile organisation.”