Madison Media Sri Lanka is Media AOR for Commercial Bank
Commercial Bank of Ceylon has appointed Madison Sri Lanka as its media agency of record, after a multi-agency pitch that also involved Ogilvy & Mather, Lowe and Starcom. Sam Balsara, chairman and managing director of Madison World, said, “We are delighted that the No. 1 bank of Sri Lanka has chosen Madison Media to be its partner, and am sure Madison Media will be able to add a lot of strategic value to Commercial Bank of Ceylon to achieve its business objectives.”
by Campaign India Team
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