Kochi-based readymade textile retailer Jayalakshmi Silks has awarded its media duties to Lintas Media Group (LMG). The account was handled by a local media agency prior to this. The account is estimated at an annual spend of Rs 20 crores, and will be serviced from the Kochi office of LMG.
Suresh Balakrishna, chief executive officer of a to-be-announced division of LMG, said, “Vidya Nandakumar has just taken over as the head of the Kochi office and we have won Jayalakshmi Silks. We are extremely delighted to win this business and this along with Manappuram, which is an existing account in Kochi, makes us a serious player in the Kerala market.”
Govind Kamath, managing partner, Jayalakshmi Silks, said, “The retail market in Kerala is extremely vibrant especially in the textile and jewellery categories. We too have been growing and expanding at a healthy pace. In the last 18 months, apart from our Kochi outlet which is more than 50 years old, we have opened huge outlets in Calicut and Thiruvanthapuram and are opening our largest outlet in Trichur in April. We realised that in order to help us in the expansion process we need large, credible, partners with International pedigree. We are very excited about appointing Lintas Media Group as our media AOR, and are hoping that they will enable our growth in the years to come.”