Jyothy Laboratories Ltd (JLL) has split the media mandate for Henkel between two agencies. While Lintas Media Group (LMG) has been assigned the media buying part of the business, DDB Mudra Max will handle the media planning.
The incumbent agency for Henkel was OMD Chennai.
Confirming the development, K Raghavendra, general manager, marketing services, Jyothy Laboratories, said, "The Henkel business has been consolidated with Jyothy Laboratories. For all JLL brands, planning will be done by DDB Mudra Max and buying will be done by LMG."
Suresh Balakrishna of LMG said, “We are extremely delighted to have won the Henkel business. We have constantly delivered on the Jyothy Laboratories brands and therefore, this new win not only encourages us, but also spurs us on to deliver better business solutions to our clients at optimal costs.”
The business pitch was led by the newly-elevated chief operating officer, Premjeet Sodhi. He said, “The science that we bring to the process of buying, negotiation, optimisation and evaluation with the help of some of our unique proprietary tools, has made our product truly cutting-edge. We are happy that Jyothy Laboratories has recognised this and this win will ensure that we continuously strive to deliver a better media product to our clients, year after year.”
NP Sathyamurthy, president and head, DDB Mudra Max Media, said, "Given the strength of the Jyothy Group and market level challenges at the marketplace, DDB Mudra Max will partner the group for grassroot level solution."