Dentsu Creative bags Motorola India

Motorola has announced the appointment of Dentsu Creative India as its creative agency. 

 

The agency will be responsible for a wide spectrum of services across the brand's digital and mainline platforms.

 

This mandate also includes proposition development, reporting and competition benchmarking, planning and strategy decks, social media creatives, media requirements encompassing Digital, ATL (above the line), and retail, as well as ORM (online reputation management) and social listening.

 

The mandate was won post a multi-agency pitch and will be handled by Dentsu Creative's Delhi office.

 

Shivam Ranjan, marketing head, Motorola Asia Pacific, said, “We are excited to onboard Dentsu Creative as our creative partners, their innovative approach, digital-first thinking and strategic acumen make them the perfect partner to accelerate Motorola's core business narrative. Their in-depth research capabilities, industry expertise and creativity seamlessly align with our vision. We look forward to collaboratively delivering impactful and memorable campaigns to our audience.”

 

Ujjwal Anand, managing partner, Dentsu Creative India, said, “We are honoured and excited to commence this creative journey with Motorola India. We are optimistic that our belief in modern creativity, an approach that resonates with today's dynamic landscape, will contribute to the success of meaningful campaigns for Motorola. Our commitment is to seamlessly blend storytelling, data, media, and technology, ensuring a captivating brand experience that surpasses expectations. We look forward to crafting innovative narratives, breaking traditional boundaries, and contributing to Motorola's success in the vibrant and ever-evolving Indian smartphone market.”