Digital
Campaign India Team
Aug 11, 2021

Lionel Messi 'most publicised sports star online', Virat Kohli is sixth on the list

Naomi Osaka is the highest ranked female athlete

Picture Courtesy: en.psg.fr
Picture Courtesy: en.psg.fr
Lionel Messi, who recently moved from FC Barcelona to Paris Saint-Germain, is the 'most publicised sports star online' according to a report from GolfSupport.com.
 
GolfSupport used Buzzsumo's database to identify how many articles were published online about the respective sports star. The top three consisted of LeBron James and Messi' new team-mate Neymar Jr.
 
Representing India on the top-20 is the men's cricket team captain Virat Kohli, who finds himself at number six.
 
The top female athlete on the list is Naomi Osaka, who is ranked number eight. 
 

Rank

Sports Star

Sports

Number of Online Articles Published About Sports Star (July 2020 - June 2021)

1.

Lionel Messi

Football

490,632

2.

LeBron James

Basketball

216,268

3.

Neymar Jr

Football

171,406

4.

Cristiano Ronaldo

Football

145,042

5.

Tom Brady

American Football

140,153

6.

Virat Kohli

Cricket

127,797

7.

Conor McGregor

Mixed Martial Arts

105,880

8.

Naomi Osaka

Tennis

93,637

9.

Kevin Durant

Basketball

88,086

10.

Roger Federer

Tennis

75,823

11.

Khabib Nurmagomedov

Mixed Martial Arts

55,433

12.

Patrick Mahomes

American Football

45,126

13.

Lewis Hamilton

Formula 1

39,924

14.

Giannis Antetokounmpo

Basketball

34,229

15.

Serena Williams

Tennis

27,924

16.

Tyson Fury

Boxing

22,679

17.

Russell Westbrook

Basketball

20,631

18.

Anthony Joshua

Boxing

18,574

19.

Stephen Curry

Basketball

16,523

20.

Phil Mickelson

Golf

14,121

 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

Piyush Pandey dies at 70; the industry mourns a legend

2 Piyush Pandey dies at 70; the industry mourns a legend

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

3 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

When creativity meets code: The human algorithm problem

4 When creativity meets code: The human algorithm problem

Trust is the new creative brief

5 Trust is the new creative brief

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Five rules for crafting a high-impact festive campaign

7 Five rules for crafting a high-impact festive campaign

Apple keeps crown as world’s top brand, even as value slips

8 Apple keeps crown as world’s top brand, even as value slips

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

9 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

10 Ronald McDonald House launches emotional campaign; aims to serve 1.2M families by 2030

Related Articles

Amul kicks off with Lionel Messi and Cristiano Ronaldo ahead of World Cup 2022
Marketing
Nov 16, 2022
Campaign India Team

Amul kicks off with Lionel Messi and Cristiano ...

Messi, Neymar Jr and Raheem Sterling drop FIFA tickets around the globe through Budweiser
The Work
Aug 12, 2022
Campaign India Team

Messi, Neymar Jr and Raheem Sterling drop FIFA ...

Budweiser kicks off global world cup campaign with Lionel Messi, Neymar and Raheem Sterling
The Work
Sep 15, 2022
Campaign India Team

Budweiser kicks off global world cup campaign with ...

'Just do it' turns 30 with film featuring Colin Kaepernick, Serena Williams, Lebron James; president Trump reacts
The Work
Sep 06, 2018
Campaign India Team

'Just do it' turns 30 with film featuring Colin ...

Just Published

Cindy Rose says WPP performance 'unacceptable' as growth forecast downgraded again
Advertising
55 minutes ago
Shauna Lewis

Cindy Rose says WPP performance 'unacceptable' as ...

Asia-Pacific recorded a growth decline of 7.4%.

Learning beats swagger in Jaro’s new office lesson
Advertising
1 hour ago
Campaign India Team

Learning beats swagger in Jaro’s new office lesson

Actor Vikrant Massey swaps boardroom bravado for quiet growth in Jaro Education’s ad that redefines success through curiosity and continuous learning.

Frights, fables and fuss: How brands are reimagining Halloween
Advertising
1 hour ago
Campaign India Team

Frights, fables and fuss: How brands are reimagining...

From Tinder’s ‘Dating Scaries’ to Bingo!’s desi ghosts, brands turn Halloween into a playground for cultural commentary, clean indulgence and youth-led experiences.

Agencies must prove ROI, not just impressions
Opinion
2 hours ago
Valay Lakdawala

Agencies must prove ROI, not just impressions

The new client demand curve runs along the lines of turning moments into momentum.