Campaign India Team
Aug 12, 2022

Messi, Neymar Jr and Raheem Sterling drop FIFA tickets around the globe through Budweiser

Watch the film here

Budweiser has rolled out a global campaign featuring footballers Lionel Messi, Neymar Jr and Raheem Sterling, to build anticipation for the upcoming FIFA World Cup. 
The brand is the official beer partner for the football tournament. 
The film showcases the footballers delivering golden tickets to the upcoming football tournament to fans across the globe. The footballers are seen rushing through foreign bylanes and catching flights to deliver the secret Budweiser red box that holds the FIFA tickets. The film aims to highlight the brand's offer of allowing fans to win a trip to the tournament as the 100-day countdown in the lead-up to the global sporting event begins. 
With this film, the brand has also planned an in-person activation. In India, the brand is all set to host the game’s biggest fans at an undisclosed location on 13 August. Fans who signed up by scanning the QR code will receive coordinates to the location for a one-of-a-kind experience with the promise of special red prize boxes for 100 lucky football supporters. 
Vineet Sharma, vice president, marketing - South Asia, AB InBev, said, “Budweiser and FIFA enjoy a long-standing partnership that dates to 1986, making the brand the official beer sponsor of world football’s top competition for the tenth time. Today, we are stoked to see a cricket-loving country like India gripped by football fever. The ‘drop’ is only the first of many experiences lined up for our consumers and football fans in the country.”
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

5 hours ago

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

5 hours ago

The CMO's MO: Kia Motors' Shakti Upadhyay on ...

The head of marketing and PR discusses how the brand is embracing 'glocalisation', explains their ongoing commitment to the belief that content reigns supreme, and shares his vision for transforming Kia Motors India into a provider of sustainable mobility solutions.

8 hours ago

Goafest 2024 partners with D&AD to offer masterclasses

Crafted around 'The age of adaptability' theme, each masterclass is designed to equip participants with actionable strategies and transformative ideas to redefine the industry's landscape.

8 hours ago

Mahesh Babu keeps it humble in latest Denver ad

The celebrated actor has been associated with the deodorant brand since 2019.