Campaign India Team
Sep 06, 2018

'Just do it' turns 30 with film featuring Colin Kaepernick, Serena Williams, Lebron James; president Trump reacts

Watch the film conceptualised by Wieden + Kennedy here

Nike's iconic 'Just do it' tagline is turning 30 and that's creating quite a storm. 
 
A film conceptualised by Wieden+Kennedy featuring Colin Kaepernick (who also provides the voice over), Serena Williams and Lebron James among others was rolled out last night. Titled 'dream crazy', the film shows a collection of athletes who have stuck it out and chase their dreams. 
 
The brand has been invoking all kinds of reactions following the decision of adding Kaepernick in their campaign. Kaepernick decided to use his prominence to call attention to racial injustice. He began by sitting on the bench, rather than standing up and gazing adoringly at a large US flag, as is traditional, during the playing of the national anthem before games. (Read more about the incident here).
 
Prior to this two-minute film's release, president Trump had tweeted:
 
On 4 September (the day Kaepernick tweeted about the association), Nike's shares fell by 3 per cent. On 5 September, the it increased by one per cent.

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Trust, preference and motivation—what motivated ...

As per the ‘Elections Matter: India Report’ over 55% of millennials followed the news daily compared to about 36% of Gen Z people.

16 hours ago

News Nation appoints Tarun Goswami as marketing head

Goswami will lead the marketing and strategy development for the Hindi news channel.

20 hours ago

The changing face of advertising campaigns in India

We are in an age where consumers pay brands not to show ads, and at the same time give access to every brand to show ads.

20 hours ago

Publicis Groupe-backed MSL launches MSL Mojo

It also shared findings from its ‘Make Way for Bharat Z’ report that offers insights into the consumer and spending behaviour of Gen Z from tier 3 and 4 cities.