Campaign India Team
Sep 06, 2018

'Just do it' turns 30 with film featuring Colin Kaepernick, Serena Williams, Lebron James; president Trump reacts

Watch the film conceptualised by Wieden + Kennedy here

Nike's iconic 'Just do it' tagline is turning 30 and that's creating quite a storm. 
 
A film conceptualised by Wieden+Kennedy featuring Colin Kaepernick (who also provides the voice over), Serena Williams and Lebron James among others was rolled out last night. Titled 'dream crazy', the film shows a collection of athletes who have stuck it out and chase their dreams. 
 
The brand has been invoking all kinds of reactions following the decision of adding Kaepernick in their campaign. Kaepernick decided to use his prominence to call attention to racial injustice. He began by sitting on the bench, rather than standing up and gazing adoringly at a large US flag, as is traditional, during the playing of the national anthem before games. (Read more about the incident here).
 
Prior to this two-minute film's release, president Trump had tweeted:
 
On 4 September (the day Kaepernick tweeted about the association), Nike's shares fell by 3 per cent. On 5 September, the it increased by one per cent.

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sorrell denies 'slapping' Superunion's Prior over Campaign interview
Premium
7 hours ago

Sorrell denies 'slapping' Superunion's Prior over ...

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Premium
Sony embraces the absurd in sci-fi spot for PlayStation VR
Premium
2 days ago

Sony embraces the absurd in sci-fi spot for ...

Ad marks Adam & Eve/DDB's fourth work for brand.

Premium
Watch these cat videos right meow
Premium
2 days ago

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

Premium
How about adding some tears to your Christmas cooking?
Premium
2 days ago

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.