Campaign India Team
Nov 16, 2022

Amul kicks off with Lionel Messi and Cristiano Ronaldo ahead of World Cup 2022

Partners the Argentinean and Portuguese national team for the tournament

Amul kicks off with Lionel Messi and Cristiano Ronaldo ahead of World Cup 2022
Amul has tied up with the Portugal national team as a regional partner for the FIFA World Cup 2022. 
 
This follows the brand tying up with the Argentina national team as a regional partner for the tournament. With this, Amul gets rights to both Cristiano Ronaldo and Lionel Messi, arguably the two best footballers of the current generation.
 
 
 
Jayen Mehta, chief operating officer, Amul, said, “Amul is proud to announce its association with the Portugal Football Federation. Football is a global sport and has a huge fan following in India too. Sports and nutrition go hand in hand and through this association we encourage the football fans of India to take up physical fitness and nutrition for a healthy lifestyle. Portugal have some of the best the footballers in the world like Ronaldo, Bruno Fernandes and Bernardo Silva. They play a passionate game of football thus enthralling the fans. We wish the team the very best in the upcoming World Cup as they play with energy and enthusiasm that resonates well with the vibrancy that Amul as a brand represents and we are looking forward to a great association over the next one year."
 
Amul had announced the partnership with Argentina through a social media post in September.
 
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

15 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

21 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.