Following a multi-agency pitch, Religare Enterprises has appointed Lintas Media Group as its media agency-on-record. The account size is upwards of Rs 50 crores.
Seven media agencies were invited for a 3-stage pitch, which resulted in LMG emerging the winner and being awarded the Group media AOR. Apart from the corporate brand, LMG will also service other businesses of the Group like asset management, wealth management, health insurance, equity and commodity broking, investment banking, lending services, private equity, venture capital etc.
Commenting on the development, Subhrangshu Neogi, director - brand and corporate Communications, Religare Enterprises Limited said, "LMG made a pitch presentation that mirrored the thoughts and long term plans Religare Enterprises has for itself. The innovative ideas, the relevance to the brief and the passion they demonstrated for brand Religare helped them win our confidence and the pitch."
Sudha Natrajan, president and COO, Lintas Media Group added, "We are proud to partner with one of the fastest growing complete financial services companies in India and abroad. We look forward to the challenge of the brand and are confident that with our passion and innovative ideas, we will be able to take the brand to new heights."
A few months back, Religare Enterprises announced the appointment of Ogilvy & Mather as their creative agency, while the public relations and media relations mandate was handed over to LinOpinion, a member of the Lintas group.
Roshan Chaudhary of NAC Advertising, the current AOR of Religare, will however continue to be the media advisor of the Group in his individual capacity.
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