Campaign India Team
Oct 22, 2012

Kwan ties up with Creative Artists Agency to form new entity

JV with the LA-headquartered entertainment and sports agency, CAA KWAN, to have 60 employees in four cities

Kwan ties up with Creative Artists Agency to form new entity

Creative Artists Agency (CAA) has tied up Kwan to form a joint venture to represent local talent in India and the SAARC nations. Through the JV, which is called, CAA KWAN, the duo plan to create global opportunities for clients in the areas of motion pictures and television (including packaging and sales), music, commercial endorsements, sports consulting, licensing and merchandising, live events, and business development, among others.

The new company will be led by CAA’s David Taghioff and Caleb Franklin, alongside Kwan’s chief executive and managing director Anirban Das Blah and chief operating officer Indranil Das Blah. The new company will have close to 60 employees and will be based in Mumbai, with offices in Delhi, Bangalore, and Hyderabad.

Richard Lovett, president, CAA, said, “India’s robust entertainment industry offers CAA Kwan tremendous opportunities for talent across multiple platforms. In a very short period of time, Kwan has intelligently scaled and diversified their business to maximise this thriving marketplace for their clients. Kwan’s deep network of relationships, local-market knowledge, and collaborative business philosophy make them a powerful partner in furthering CAA’s existing business in India and providing our clients with more opportunities.”

Anirban Das Blah, added, “We believe that the combination of CAA’s experience, influence, and expertise, with Kwan's extensive knowledge of the Indian entertainment industry, will enable us to provide an unmatched spectrum of services for our clients."

Headquartered in Los Angeles, CAA's global offices include those in New York, Chicago, Nashville, London and Beijing.

Source:
Campaign India