Campaign India Team
May 16, 2017

Kalyan Jewellers ropes in Ogilvy and L&K Saatchi & Saatchi to handle creative

The agencies will work on the creative mandate in India and West Asia

Screenshot from a recent Kalyan Jewellers campaign
Screenshot from a recent Kalyan Jewellers campaign
Ogilvy and L&K Saatchi & Saatchi have won the creative mandate for Kalyan Jewellers across India and West Asia markets. The agencies were appointed following a multi-agency pitch and they will work across Kalyan Jewellery collections including Ziah, Rang, Tejasvi, Nimah, Anokhi, Antara, Glo and Mudhra. The agencies will also work on the online jewellery brand Candere, which was acquired by Kalyan Jewellers recently. 
 
T.S. Kalyanaraman, chairman and managing director, Kalyan Jewellers, said, “Kalyan has emerged as India’s largest jewellery brand and has ambitious plans to expand globally. I am delighted to welcome Ogilvy as well as L&K Saatchi & Saatchi and look forward to their support to reinforce the brand’s core value of trust, as we embark on the next phase of growth.’’
 
Ramesh Kalyanaraman, executive director, marketing and operations, Kalyan Jewellers, added, “Given our rapid global expansion, we wanted a fresh perspective that will connect our brand to current and new customers around the world, while continuing to stay more and more relevant hyper locally. The brand and creative campaigns that both Ogilvy and L&K Saatchi & Saatchi demonstrated, were each unique and with strong consumer insights and creative depth backed by proven work. We believe their experience in working with brands globally will help Kalyan resonate strongly with audiences across markets. At this point, I would also like to appreciate the work done by our previous creative team Push Integrated headed by Mr. VA Shrikumar."
 
Piyush Pandey, executive chairman and creative director - South Asia, Ogilvy, said, “I am delighted that Ogilvy is going to partner Kalyan Jewellers in their journey to make not just a national but perhaps an internationally-by-Indian brand. We will bring together our best creative resources to make this journey meaningful and successful.”
 
Anil Nair, CEO and managing partner, L&K Saatchi & Saatchi, said, “We are both excited and honored to be the brand and communication partner for India’s largest jewellery brand. Kalyan has brought transparency into a highly unorganised sector and has worked hard to educate customers and earn their trust. We look forward to creating compelling creative campaigns and building preference for the brand in a highly competitive category.”
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Dentsu Aegis' APAC chief creative officer leaves network
Premium
1 hour ago

Dentsu Aegis' APAC chief creative officer leaves ...

Ted Lim had been Dentsu's creative ambassador for its Asia-Pacific agencies outside of Japan for the past seven years.

Premium
The Rethink Company to handle VIP, Carlton’s creative mandate
Premium
2 hours ago

The Rethink Company to handle VIP, Carlton’s ...

The agency will also partner VIP in their entry into two new categories

Premium
Talkwalker’s Battle of the Brands: Domino's Vs Pizza Hut (part two)
Premium
5 hours ago

Talkwalker’s Battle of the Brands: Domino's Vs ...

A weekly round up of the action in the social media space

Premium
Blog: Amrapali shadow again eclipses brand Dhoni
Premium
5 hours ago

Blog: Amrapali shadow again eclipses brand Dhoni

The Supreme Court’s ruling today in the MS Dhoni/Rhiti Sports case will further sharpen liabilities and responsibilities of celebrities says the author