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The Nielsen Company has announced the appointment of Justin Sargent as the Managing Director for Nielsen India’s Consumer Business. He will lead Nielsen’s consumer businesses including Client Leadership, Client Service and Product Leadership initiatives.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.