Campaign India Team
Feb 09, 2010

The Nielsen Company ropes in Piyush Mathur as MD, South Asia

The Nielsen Company has appointed Piyush Mathur (pictured) as managing director for its South Asia business. Mathur will be based out of Mumbai and will report to Christophe Cambournac, president of consumer research, Asia Pacific, India, Middle East and Africa, The Nielsen Company.The appointment follows the retirement of Partha Rakshit from the post, after 28 years. However, Rakshit will continue to be associated with the company as consultant on special projects.

The Nielsen Company ropes in Piyush Mathur as MD, South Asia
The Nielsen Company has appointed Piyush Mathur (pictured) as managing director for its South Asia business. Mathur will be based out of Mumbai and will report to Christophe Cambournac, president of consumer research, Asia Pacific, India, Middle East and Africa, The Nielsen Company.

The appointment follows the retirement of Partha Rakshit from the post, after 28 years. However, Rakshit will continue to be associated with the company as consultant on special projects.

Said Cambournac, "India provides a major growth opportunity for our clients and for Nielsen. We wanted someone who had prior experience in a growth market and has worked closely with clients to help them win in the market place. Piyush is a passionate corporate entrepreneur with a proven record of achievements and is talented in applying marketing science to meet strategic objectives and maximize business performance. We are sure that he will lead the region to meet the organizational goals of Nielsen and help our clients achieve their objectives."

Added Mathur, "There is a huge spotlight globally on South Asia and India, and I am truly excited to be part of this rapidly growing economy. My vision over the next few years is to help our clients grow profitably while helping Nielsen transform into becoming an academy company.”

Mathur joined Nielsen (ORG-MARG) in Delhi in 1994 as a research executive. He has been with the company for over 15 years across the Indian sub-continent, Middle East and North Africa.

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Jio gets Deepika, Ranveer and IPL teams to dance to ...

Watch the film conceptualised by Jio Creative Labs here

20 hours ago

Nick Emery’s treatment will have sent chills down ...

The former Mindshare worldwide CEO has paid a heavy price

20 hours ago

Spikes Asia Awards open for entries

This year sees the introduction of the Creative Strategy Spike, an Industry Craft Spike, and additional categories across the awards. Get all the details on key dates and download the entry kit now.