Online shopping portal, Jabong.com has appointed Bang in the Middle (BITM) to handle its creative duties. The account was bagged following a multi-agency pitch.
Prathap Suthan, managing partner and CCO, BITM, said, “Jabong is truly a leader brand in the online fashion space, and we are delighted that they found merit in what we shared. More than anything else, there's a warm, honest and wonderful chemistry in our relationship. I know Jabong is driven by people who know the e-com space inside out, and are open to latitude. I do know our experience will work quite efficiently, and I look forward to a stretch of brilliant and good looking days at work.”
Arun Chandra Mohan, founder and CEO, Jabong.com, said, “We had a clear mandate for the creative pitch and BITM presented a differentiated strategy and a modern approach towards communication that stood out and matched our business focus. We will focus heavily on marketing in the coming years for the overall brand and we look forward to their participation in establishing Jabong as a leader in the industry and the most preferred online shopping fashion destination in India.”
The agency is already working on new summer campaign slated to be released soon.