Campaign India Team
May 21, 2008

IPL: good buzz going, bad buzz rearing its head

We’re reaching a critical and defining juncture of the Indian Premier League, and all the programming heads of the general entertainment channels will be watching the ratings for the next few matches closely.As three of the four semi-finalists have been virtually spotted, and the remaining spot is a two-horse race, will interest in the cricket remain as robust?

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