Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 17, 2025
Strategic advertising trumps conventional ads during IPL 2024: Report
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
Media
2 hours ago
Why the future belongs to digitally-native, ...
Agencies that see marketing as one coherent journey rather than a sequence of disconnected tasks will win the game.
Advertising
3 hours ago
AI ads and the uncanny valley problem
For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
5 hours ago
Vipul Amrutlal Shah expands into digital and music ...
The launch of Sunshine Pictures Digital and Sunshine Music extends the banner’s presence into digital content and music.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
5 hours ago
Maars Communicates named strategic communications ...
This comes as the company seeks to accelerates its growth plans in the kids’ wellness segment.
