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Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
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Campaign reports from centenary bash for French agency group.
The in-office policy was updated in November, when Omnicom acquired Interpublic Group.
Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.
The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.