Advertising Marketing Research and Rankings
Campaign India Team
Mar 17, 2025

Strategic advertising trumps conventional ads during IPL 2024: Report

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

During IPL 2024, fantasy sports and fintech brands made use of in-game integrations attained the highest brand recall by consumers.

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