Internet portals' advertising on TV sees 7% growth

Advertising of Internet portals on television saw a 7% growth during January-July '08, according to AdEx Analysis. Advertising of Internet portals on national and regional channels was in the ratio of 86:14 during the first six months. The general category, including categories such mailing facilities, chatting facilities, blogs, financial, sports, astrology and games, garnered maximum advertising share i.e. 60% followed by B2C and online shopping as well as the jobs' category, both at 14% market share each.

by Campaign India Team