India Today taps health platform with Pink

Adding to its list of supplements, the India Today Group has rolled out Pink, a family health and wellness monthly magazine, to be circulated along with India Today in a poly jacket.

"In keeping with India Today's brand strategy we have always strived to keep ourselves closely tuned in to the interests of our readers. This has seen the launch of Magazines like Spice, Woman, Aspire, Simply and Home," said Ashish Bagga, Group CEO, India Today Group. "Each of these magazines is a monthly that provides the India Today reader with insights into that particular interest group. Health and fitness in the form of Pink was logically the next step."

Targeting SEC A households in the five metros, the content mix of Pink will cover aspects of nutrition, health, fitness, mind management, stress management, work place wellness, relationships and health icons.

"Advertisers who are in the space of Lifestyle Management, Health, Fitness, Nutrition and Wellness would benefit most from a presence in Pink," said Bagga. "The editorial ambience and the reach of India Today will allow advertisers to make quality contacts."