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Pankaj Tibrewal to take over from Salil Sadanandan as business head – south and west, while Rajesh Ramakrishnan has been appointed to head marketing for North and East
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.