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An agency decided it will call for a pitch. So it asked 9 big clients to respond to a crisp brief that was so exhaustive, it looked like a lethal potion a thousand brand managers had purposefully cooked up. Only, it wasn’t the brand managers, it was the account managers this time, that had gleefully put together a painstaking regurgitation of a zillion power point presentations.
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The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.
However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.
Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.
In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.