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An agency decided it will call for a pitch. So it asked 9 big clients to respond to a crisp brief that was so exhaustive, it looked like a lethal potion a thousand brand managers had purposefully cooked up. Only, it wasn’t the brand managers, it was the account managers this time, that had gleefully put together a painstaking regurgitation of a zillion power point presentations.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.