Wins
EssilorLuxottica, which owns the Ray-Ban, Sunglass Hut and Oakley brands, has consolidated its global media duties into Publicis Groupe. Campaign understands the consolidation took place through a competitive pitch process handled by Mediasense between last summer and the end of 2025. Previously media duties were managed in the main by Publicis and WPP Media.
Dentsu has been appointed global agency of record for Tapestry Inc, parent of Coach, Kate Spade, outside the United States, extending its remit across Asia-Pacific following earlier wins in EMEA and India. The three-year mandate spans brand and performance media planning and buying.
Audi India has appointed Wondrlab as its brand communications partner, following a rigorous multi-agency pitch across various networks. The partnership will focus on creating integrated brand experiences that live seamlessly across digital, social, content, media, and emerging platforms, the brand said.
Elsewhere, Unilever has appointed social-first agency Samy to develop and activate a global influencer strategy for the conglomerate’s food businesses. Baileys has awarded its global advertising account to AMV BBDO following a competitive pitch process featuring Publicis agency Le Pub Milan and Omnicom's Lola.
Reviews
Qatar Airways has launched a statutory creative review, after five years with McCann UK. Qatar Airways is said to be reaching out to agencies directly, without an intermediary.
Campaign learnt that WPP’s Ogilvy is no longer IBM’s global creative agency of record after 32 years of partnership. The partnership began in 1994 following IBM’s decision to consolidate its $500-million advertising account with Ogilvy.
Netflix has entered the final stages of an EMEA media agency review. Three agency groups have made it to the final round — Omnicom, WPP and UK incumbent Dentsu.
The BMW Group is reviewing its CRM and digital accounts in the UK and Ireland. Several agencies currently service the business, which covers websites, point-of-sale displays, retailer marketing and engagement. Campaign understands that the spend for the whole scope up for review is more than £5 million. BMW Group is running the pitch directly through procurement, without an intermediary.
With inputs from Campaign Asia and Campaign UK.
