Advertising Marketing
Rahul Sachitanand
May 12, 2020

How the pandemic changed advertiser-agency relationships in China: WFA research

More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.

A view of a light show celebrating the end of the 76-day lockdown in Wuhan in central China's Hubei province.

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