coronavirus
Advertising in the times of corona: Everything’s changed, everything’s the same
Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
'Covid has accelerated trends on alcohol consumption': Alexander Lambrecht, AB InBev
The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....
Publicis parts ways with employee following combative tweets on coronavirus
Holding company parted ways with Tom Goodwin after he tweeted about pandemic.
'Covid-19 has not upset top brands' growth': Kantar's Brand Footprint 2020
The report also revealed the Parle is the most chosen FMCG brand in the country
Opinion: Time to review some precious lessons in life
The author looks at how Covid-19 has impacted lessons like 'sharing is caring'
Pandemic to cost media owners $42 billion in 2020
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
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