Campaign India checked in on the advertising industry that’s reeling from Covid-induced shrinking budgets, inconclusive pitches and a pitch process that lacks any formal ground rules
The VP, marketing of South Asia, talks about challenges faced by the company, sharing a brand name with the pandemic and more....
Holding company parted ways with Tom Goodwin after he tweeted about pandemic.
The report also revealed the Parle is the most chosen FMCG brand in the country
The author looks at how Covid-19 has impacted lessons like 'sharing is caring'
Total advertising revenue for media owners will shrink 7.2% for the year, before recovering +6.1% in 2021, according to the latest Magna forecast.
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