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Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
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Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
Musk’s X sues advertisers over alleged ‘illegal boycott’
“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.
Fifth of brands considering setting up in-house agency
Two-thirds of large multinationals already have in-house agencies, according to WFA research
Quarter of brands say their media agency model is 'unfit for future needs'
A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds
We're in uncharted territory: WFA chief on big brands pulling out of Russia
The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign
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