wfa
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WFA: APAC media inflation at 4.6%, Japan stable while India and Hong Kong surge
While overall media inflation is moderating globally, the APAC region reveals steady prices in Japan and surging costs in markets like India and Hong Kong.
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Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.
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Media inflation in India to rise by 9.6% in 2026: WFA
This might be a brutal hit for brands vying for attention in a fiercely competitive market.
Musk’s X sues advertisers over alleged ‘illegal boycott’
“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.
Fifth of brands considering setting up in-house agency
Two-thirds of large multinationals already have in-house agencies, according to WFA research
Quarter of brands say their media agency model is 'unfit for future needs'
A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds
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