wfa
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
WFA names Raja Rajamannar president
Atul Agrawal of Tata is part of the organisation's executive committee.
CMOs: Asia-Pacific consumers don't pay for brands that support causes
A World Federation of Advertisers study reveals a big disconnect between the actual attitudes of Asia-Pacific consumers about brands that exhibit a higher purpose and CMO perceptions of those attitudes. The WFA surveyed more than 800 marketers in 33 countries. Only 4 per cent named Apac as the region with the greatest proportion of consumers who buy brands that support good causes - a result that flies in the face of findings from Edelman's research on brand purpose (see below).
WFA launches first Asia-Pacific office in Singapore
The office will be led by director of communications Will Gilroy, who has relocated from Brussels
Marketers fear drowning in digital data: WFA
A study by the World Federation of Advertisers finds that senior marketers fear data overload from digital channels and are looking for ways to simplify the KPIs (key performance indicators) they monitor.
Rahul Welde to chair APAC Media & Marketing Network
Rahul Welde, vice president, Media, Unilever Asia has been named as chairman of the just launched Asia-Pacific Media & Marketing Network of the World Federation of Advertisers (WFA). Welde (pictured) will also the join the WFA's Executive Committee.
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