wfa
Musk’s X sues advertisers over alleged ‘illegal boycott’
“We tried peace for two years, now it is war,” Musk posted on X about the lawsuit following a significant dip in adspend on the platform since 2023.
Fifth of brands considering setting up in-house agency
Two-thirds of large multinationals already have in-house agencies, according to WFA research
Quarter of brands say their media agency model is 'unfit for future needs'
A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds
We're in uncharted territory: WFA chief on big brands pulling out of Russia
The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign
'Stark' results of ad industry's first global inclusion census
“No company or industry can ignore this,” WFA says
What gets measured matters: global inclusion census must be just the start
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative
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