wfa
'Stark' results of ad industry's first global inclusion census
“No company or industry can ignore this,” WFA says
What gets measured matters: global inclusion census must be just the start
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative
Global ad industry’s first diversity and inclusion census gets underway
Survey runs from 21 June to 2 July and aims to improve DE&I across the workforce around the world
WFA launches first global ad industry inclusion census
Campaign and Kantar are supporting the initiative
How the pandemic changed advertiser-agency relationships in China: WFA research
More than three quarters of advertisers in a new survey from the World Federation of Advertisers say the pandemic strengthened their ties with agency partners. However, only 20% have adapted their performance evaluation or KPIs as a result.
WFA names Raja Rajamannar president
Atul Agrawal of Tata is part of the organisation's executive committee.
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