Dec 21, 2023

Fifth of brands considering setting up in-house agency

Two-thirds of large multinationals already have in-house agencies, according to WFA research

Oct 10, 2023

Quarter of brands say their media agency model is 'unfit for future needs'

A similar proportion aims to consolidate media and creative with a single partner, WFA and MediaSense research finds

Mar 10, 2022

We're in uncharted territory: WFA chief on big brands pulling out of Russia

The chief executive of the World Federation of Advertisers, Stephan Loerke, spoke to Campaign

Oct 18, 2021

'Stark' results of ad industry's first global inclusion census

“No company or industry can ignore this,” WFA says

Jun 30, 2021

What gets measured matters: global inclusion census must be just the start

More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. The WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative

Jun 22, 2021

Global ad industry’s first diversity and inclusion census gets underway

Survey runs from 21 June to 2 July and aims to improve DE&I across the workforce around the world