Henkel India unveils Bipasha Basu as brand ambassador

Henkel India has roped in Bipasha Basu as brand ambassador for its recently launched deodorant range, Fa Men Xtreme. This is Henkel India's first foray into the male grooming segment. As part of the agreement, Basu will feature in all Fa Men Xtreme commercials. The creative agency that handles the business is Mudra. An advertising campaign featuring Basu is expected to be on air in a few weeks.  

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures