Hashtag Orange has announced the appointment of P Sridharan Iyer as chief strategy officer.
In his new role, he will be responsible for the brands' communication and strategy.
He moves from Publicis India where he was EVP and head of office for Delhi.
Mukesh Vij, founder, Hashtag Orange, said, "I am excited to welcome Sridhar into the Hashtag Orange family. He has a proven record in managing large businesses and teams, and his expertise helps us drive more value for our diverse portfolios of clients.”
Iyer, said, “I'm looking forward to this journey. A journey, entailing sharing of learnings, old and new, coming together to create inspiring stories."