Hashtag Orange has announced the appointment of Amit Shankar as co-founder and chief creative officer.
Shankar moves from Famous Innovations, where he was head of creative for the agency's Gurugram office.
Mukesh Vij, founder, Hashtag Orange, said, “Amit is a brand in himself, and we are thrilled to have him sail the ship for our creative department. Hashtag Orange is richer in its talents to have such a decorated creative soul be a part of the journey ahead. We look forward to making a big bang in the near future.”
Shankar said, “The best thing about advertising is that it unfolds a whole new chapter for you, every time you look forward to breaking the continuum. Being a technology-driven agency, Hashtag Orange offers a rich playfield for ideas that ride on tech. The creative energy here is irresistible and infectious, and I look forward to adding more vigour to it. The time is to un-learn and learn much more; I see lots of experiments, innovations and some sharp work on the cards.”
In a career spanning 25 years, he has also worked with Publicis, JWT, Contract and Grey.