Hashtag Orange has announced the appointment of Gauri Awasthi as chief digital officer.
Awasthi's mandate includes managing client relationships, social media, SEO, and the generation of digital revenue. She moves from STCH Integrated Marketing Solution, where she was chief operating officer.
Mukesh Vij, founder, Hashtag Orange, said, "We've started a digital transformation journey to enhance the nexus of digital and advertising. We are establishing a strong digital presence for our partner brands through content creation, marketing, advertising, and technological solutions at Hashtag Orange. We are thrilled to have Gauri on board since we believe her expertise and industry knowledge will be invaluable to our mission. We're getting ready for an exciting time."
Sridharan Iyer, head - strategy, Hashtag Orange, said, “We are glad to have Gauri as part of our team. She brings with her an in-depth understanding of digital medium on one hand and on the other hand, has been on the client side she understands the pulls and pressures of business while building brands. We believe that her varied experience will come in handy in aiding and abetting our clients in creating brand wealth."
Awasthi said, "Today, content consumption and consumer behavior have changed dramatically as a result of the evolution of social and digital media. We have entered an era in which technology has become predominant. I am thrilled to join the Hashtag Orange team and look forward to increasing its digital avenues by optimising its innovative, cutting-edge digital offerings."
In a career spanning 20 years, she has also worked with Fabindia, Amazon, Samsung, and HCL.