Campaign India Team
Aug 31, 2021

Hashtag Orange bags Wildcraft's digital mandate

Account won post a multi-agency pitch

Hashtag Orange bags Wildcraft's digital mandate
Hashtag Orange has bagged the digital mandate of Wildcraft. The agency will handle the brand's digital across creative and media and provide it with tech capabilities.
 
The account was won following a multi-agency pitch.
 
Pawandip Singh, CMO, WildCraft India, said, "Wildcraft is a dynamic outdoors brand that needs a unique and differentiated approach where we encourage more conversations with our customers. We're excited that Hashtag Orange with its customer centric approach and results oriented solutions will partner Wildcraft in achieving our digital goals.”
 
Gaurang Menon, CCO, Hashtag Orange, said, "Wildcraft is a brand we have all grown to love. The prospect of working on an indigenous and homegrown brand is truly exciting. And with the leadership there with a clear vision and a desire to innovate, we look forward to creating some truly memorable work together.”
 
Freya Mishra, director client servicing and strategy, Hashtag Orange, said, "It's always a great learning experience to work on a brand that gives you an opportunity and the freedom to experiment with new ideas rather than following the beaten path. Wildcraft is such a brand, and we are very excited to carve the unexplored path for them and create magic.”
 
Mukesh Vij, founder, Hashtag Orange, added, "We are very excited to have Wildcraft in our client roster. As a full-service digital solutions agency, We are confident that we will be able to add a lot of value to Wildcraft and contribute to their growth.”
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.