GroupM elevates Karthik Nagarajan and Vinit Karnik
Nagarajan who is chief content officer at Wavemarket India, has been given the additional mandate of leading GroupM's branded content in India; Karnik appointed as head of sports, esports and entertainment at GroupM South Asia
Apr 09, 2021 05:18:00 AM | Article | Campaign India Team Share -
Karthik Nagarajan (left) and Vinit Karnik
GroupM India has announced the elevations of Vinit Karnik and Karthik Nagarajan.
Karnik, the business head of GroupM’s entertainment and sports practice (ESP) will take over the newly created role of head – sports, esports and entertainment, GroupM South Asia.
Nagarajan, currently chief content officer, Wavemaker India, has been given the additional charge of heading branded content for GroupM India.
The duo will report to Prasanth Kumar, CEO, GroupM South Asia.
Kumar said, “Disruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently redefining the market place. Over the years, we have been building these spaces by shaping great solutions for our clients. While we will continue to build on advertising technologies that will add speed and scale, we are equally committed to enhance our creative process and enable larger solutions in the content space. We are fortunate to witness leadership grow within, as they bring in experience, adaptivity and inventiveness for being fit for the future. These leadership appointments signify our commitment to the journey and I am confident in both Vinit and Karthik’s abilities and together we look forward to creating great solutions and opportunities for our clients as well as our partners.”
Karnik said, “The new-age consumers have a better understanding of advertising and this can be seen by their ongoing interactions with brands and readiness for participation. The demand for higher personalisation shows that. Data indicates that delivering high-quality personalised content is what sets successful brands apart from their competitors. Today, a brand has various means to reach out to its audience be it via sports, social media, esports, influencers etc. Hence by strengthening our offerings and bringing together creative optimisation and data, we want to ensure that the brands get to reach their consumers with content, which is highly personalised, effective and relevant for them.”
Nagarajan said, “Content is a cultural intervention for a brand and the need to be authentic has never been more critical. Hence, the journey of an idea today is seeped in data-led audience truths as much as it is in creativity. From an era when brands rode the trend waves, we are well and truly in a phase where brands author their sub-cultures. This is what makes it an extraordinary time to be in this industry. I am looking forward to taking on this additional responsibility at GroupM, at a time when the lines between content and commerce are blurring."