Grey Group has appointed Sandipan Bhattacharyya as chief creative officer effective 1 August. Prior to this, he was at BBDO as executive creative director.
At Grey, he will be in charge of the Mumbai, Gurgaon (New Delhi NCR) and Bengaluru offices handling advertising, digital and BTL operations. He will be based in Mumbai and will report to Sunil Lulla, chairman and managing director, Grey group India.
This will be Bhattacharyya’s second stint at Grey. He was with Grey Worldwide from 2004 to 2008.
Lulla said, “We are delighted to welcome Sandipan back. His entry is timed to reignite Grey and drive its culture of creating ‘Famous & Effective’ work for clients. He brings in a terrific blend of zing and zany energy, with an astute and an intuitive understanding of consumers. I am delighted to have a partner who will bring transformational change to Grey Group India, with a mind and a working style, which seamlessly integrates the communication process, across platforms, media, technologies and consumer states. In an ever-changing world, now Grey’s capabilities will be significantly enhanced with Sandipan’s leadership.”
Bhattacharyya added, “What’s interesting in today’s ad landscape is what I call freestyling. No rules, no limits, just format-defying, medium-bending work. Gun shops that spring a surprise moral dilemma, car companies promoting bodypaint and a ridiculously simple Superbowl interception that makes everyone spending millions on a 30” spot, seem like an idiot – that’s freestyling. And guess what, it’s all happening at Grey. My chats with Tor (Myhren) and Per (Pedersen) just made one thing amply clear – I’d be a fool to pass up this opportunity!”